Is your coaching industry business being held back by a poor website?
75% of consumers admit to making judgments on a company’s credibility based on their site design. No matter how great your services are, you may be eliminated from consideration by new clients immediately if your website fails to showcase the value of your brand. A new or improved website can stand out on search engine results pages, gain you loyal clients, and help your business grow. If avoidable online failures are limiting your business, it’s time to update your existing website or build a new one.
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The Importance of Establishing an Online Presence
Let’s face it, it’s a digital world. The internet is where your client goes to learn, engage, and shop. Data shows that the e-commerce market will exceed $6 trillion in 2023, and will only grow from there. If your website is underwhelming, or, worse yet, non-existent, you’re not even in the game. You’ll have nowhere to refer potential clients. In short, you’ll be failing to keep up with the Joneses and you aren’t likely to be discovered, let alone taken seriously.
Benefits of Having a Website for a Coaching Business
There are numerous ways that your business can benefit from having a strong website. Here are a few examples.
Increased Visibility on Google and Elsewhere
Before a relationship can begin, your audience must first discover you. Your website is where your potential clients learn about your services. After all, awareness is the first step in the client’s journey.
If You Engage with Your Page, It Will Help Your Business Grow
Engaging content is a great way to build and strengthen your relationships, as well as drive traffic to your website. Use quality blogs or video posts to share news and opinions. Each exposure will increase the likelihood that you’ll remain top of mind when your client needs coaching services in the future.
Websites Help Companies Gain Credibility
Your digital content will help your client measure your credibility. If your website is lacking, you’ll be considered a weak choice. Businesses that create compelling thought leadership content will be seen as experts and rewarded with client loyalty. How is your brand perceived?
Websites are an Important Marketing and Lead Generation Tool
Whether your initial touchpoint occurs as a result of organic Google search results, pay-per-click, external links, email campaigns, marketing campaigns, or social media profiles, all roads lead back to your website. Utilizing all of the SEO tools at your disposal will ensure that your web pages aren’t overlooked.
Clients Will Consider It Convenient
New clients look to the Internet for research, while loyal clients use it for booking services. You don’t expect people to write you a letter, do you? Organizations that make it difficult to do business will miss out.
Different Types of Websites for Coaches
There are different types of websites that coaches can utilize to attract and engage with clients. It’s helpful to understand the differences.
A Portfolio Site Showcases Your Work
By building your page around case studies and testimonials you’ll be giving your audience the most direct look at what is in store for them if they utilize your services.
A Blog Site Utilizes Engaging Content
A blog page uses digital content to drive traffic and achieve client loyalty. Those who update their blogs frequently with engaging content, news and thought leadership pieces will drive traffic to their website and establish credibility. Carefully crafted blog posts are also powerful SEO tools. Videos are also great tools.
An eCommerce Site Puts the Focus on the Sale
Companies have invested careful research into funnelling potential clients and customers toward a purchase. Nothing is left to chance on an e-commerce page, where meticulously designed product and service pages lead to seamless checkout processes and high conversion rates.
Did you know? Over 70% of websites lack a strong call to action. If this is you, what are you waiting for? Nudge your clients toward the finish line!
What’s Best for Your Business?
Of course, you may wish to have a website that utilizes all three of these elements to engage visitors and achieve success. It’s really a matter of understanding your company goals and proceeding accordingly. Failing to do so will result in a misguided website that does little to help your business grow while meeting your potential client where they are.
Tips for Building a Successful Coaching Website
Now that we’ve discussed the importance of having a website that will help you stand out, and the different types of pages for your site, let’s talk about tips for creating that great site.
Choose the Right Platform
WordPress continues to see growing popularity now used by over 43% of all websites on the internet. Users enjoy easy build and update capabilities, strong security, and an array of great tools.
Optimize SEO Tools
From the keywords used in your digital content to the responsiveness of your page, there are many factors that impact search engine optimization. Ignore this element of web design if you’re content to be buried in search engine results pages.
Create Engaging Content
Your web copy should assure interested visitors that they’re in the right place. You should also produce content on a regular basis in order to keep your blog fresh.
Create a Great User Experience
Your potential clients should never get lost while looking for services and information. Optimize your menus and page hierarchy in the most logical manner possible.
Utilize Great Images and a Strong Design
Customer data shows that first impressions of a website occur in a fraction of a second and 94% of them are design-related. Make sure that your online brand is indicative of your actual value.
Peak Ed Designs wants to ensure that your business gets the exposure and credibility it deserves. Whether you’re looking for a new website build, a site overhaul, an audit of your existing site, or some website care, we’re here to help.
We understand how much work you put into your business and we don’t want to see a sub-par website hold you back. Book your free consultation call today and we’ll outline concrete steps that can be taken to improve your online presence, increase visibility, gain new clients, and grow your business.
Yes, 75% of consumers make judgments about a company’s credibility based on its website design. A poor website may eliminate you from consideration by potential clients.
The internet is where clients go to learn, engage, and shop. The e-commerce market is growing rapidly, and if your website is underwhelming or non-existent, you’ll be failing to keep up with the competition and may not be discovered or taken seriously.
A strong website increases your online visibility, helps you gain credibility, and serves as a marketing and lead generation tool. It also makes it convenient for clients to research and book your services.
Portfolio sites showcase your work through case studies and testimonials. Blog sites utilize engaging content, news, and thought leadership to drive traffic and establish credibility. eCommerce sites focus on sales and optimizing the customer journey.
Choose the right platform like WordPress, which offers easy build and update capabilities, strong security, and useful tools. Optimize SEO tools to improve search engine rankings. Create engaging content and maintain a fresh blog. Provide a great user experience with logical navigation. Use appealing images and a strong design that leaves a positive first impression.