You’re attracting visitors to your website, but unfortunately, you’re just not turning them into customers. It’s time to optimize your conversion rate. Getting clicks is hard work, but looky-loos don’t pay your bills. If you’ve got a fish on the line, you need to get it into the boat.
There are a multitude of factors at play, so let’s optimize your conversion rate with these eight steps.
Display Your Worth with 3rd Party Social Proof
What’s better than a happy customer? A happy customer who spreads the word! Any good website will tell the world why your product or service is top-notch, but such declarations are significantly more impactful when they’re backed up by a third party. That’s the power of social proof. Customer testimonials, recommendations, case studies, awards, and accreditations really hit home with potential customers, providing them with confidence as they move toward a purchase, sign up or opt-in.
Hot tip: make it easy for your satisfied customers to leave you a review, then display the positive feedback strategically throughout your website.
Be Helpful by Adding a Live Chat to Your Website
Your visitors have questions and you have answers. Don’t let them find that information elsewhere. A website visit is opportunity knocking, so answer the door immediately by adding live chat functionality to your site. Live chats allow you to make an instant connection while gathering important information for your sales funnel. They’re also not as difficult to implement as you might think.
There are lots of configurations you can use. One popular method is to utilize a chatbot to screen and filter information, before transferring the customer to a live agent. Waiting for answers is no longer considered acceptable, so give your leads what they want: an avenue for real-time inquiry.
Utilize Analytics to Better Understand Your Client
As we discussed in a recent blog post, analytics is an evolving tool. Nevertheless, it remains an excellent way to gain an understanding of your potential customer. Comprehending who they are, where they came from, and how they interact with your site will help you optimize content and design, allowing you to increase your conversion rate. It’s one of the most valuable tools at your disposal, and it’s free!
Improve Page Speed and Keep Visitors Engaged
Did we mention that people don’t like waiting? Ensure that every page on your site loads in two seconds or less in order to avoid annoying your lead (and increasing your bounce rate, to the detriment of your Google rating). There is a laundry list of things that can be done to ensure that your site is performing quickly, including optimizing images, enabling caching, and updating plug-ins. This is not a ‘set it and forget it’ type of initiative, but an ongoing effort that we cover with our maintenance checklist. Don’t forget to test your mobile page loading speed either, which leads us to our next point…
Embrace the Majority by Thinking Mobile
If you want to optimize your conversion rate, you’ll need to provide a good experience to all of your visitors, especially those on mobile phones. A recent study shows that 58% of all website visits take place using a mobile device, a number that climbs each year. Your site should look good and work seamlessly on desktops, laptops, mobile devices, tablets, and even watches. Accomplish this and you’ll not only please the search engine, but you’ll give yourself a chance to convert each and every prospect.
Prompt Conversions by Using a Call to Action
You’ve convinced your visitor that taking action is a good idea, just don’t forget to show them how. A well-placed call to action button is like a gateway to a quick conversion. Remind them what they’ll gain and ask them to act now.
Use A/B Testing to Perfect Your Pitch
Trusting your gut is good, but it never hurts to get some data. A/B, or split testing injects a single variable into a campaign or stimulus and measures the success of each version. This process can be applied to landing pages, call-to-action buttons, or even radio ads. Consumers in different demographic groups or product categories browse differently, so A/B testing can help you optimize various products or landing pages.
Remove Friction, Facilitate Business & Improve Conversion Rate
You may be so busy looking at your website from the inside that you forget to examine it from the outside. Pretend that you’re a customer and visit your own website. Is anything frustrating? Unclear? Any aspect of your website that is burdensome is essentially an exit door.
Avoid sign-up forms that require too much time or effort to complete. Utilize pop-up windows efficiently. Make your menus crystal clear. Eliminate unnecessary clicks and focus on creating the best user experience possible!
Next Steps
Peak Ed Designs is committed to designing and maintaining websites that get the job done. We start by working to understand your goals, before building you a website that helps you achieve them. You have a lot to offer, so let’s design a website that increases your conversion rate and grows your business today.
I want a website that converts and gains customers.