Optimize Conversion Rate & Grow in 8 Steps

You’re attracting visitors to your website, but unfortunately you’re just not turning them into customers. It’s time to optimize your conversion rate. Getting clicks is hard work, but looky-loos don’t pay your bills. If you’ve got a fish on the line, you need to get it into the boat. 

There are a multitude of factors at play, so let’s optimize your conversion rate with these seven steps. 

Display Your Worth with 3rd Party Social Proof

What’s better than a happy customer? A happy customer who spreads the word! Any good website will tell the world why your product or service is top notch, but such declarations are significantly more impactful when they’re backed up by a third party. That’s the power of social proof. Customer testimonials, recommendations, case studies, awards, and accreditations really hit home with potential customers, providing them with confidence as they move toward a purchase, sign up or opt-in. 

Hot tip: make it easy for your satisfied customers to leave you a review, then display the positive feedback strategically throughout your website.  

Example of improving conversion rate by using social proof.
Our client DPD does a great job with their architecture and interior design projects. If you don’t believe us, perhaps you’ll believe these homeowners. 

Be Helpful by Adding a Live Chat to Your Website 

Your visitors have questions and you have answers. Don’t let them find that information elsewhere. A website visit is opportunity knocking, so answer the door immediately by adding live chat functionality to your site. Live chats allow you to make an instant connection, while gathering important information for your sales funnel. They’re also not as difficult to implement as you might think.

There are lots of configurations you can use. One popular method is to utilize a chat bot to screen and filter information, before transferring the customer to a live agent. Waiting for answers is no longer considered acceptable, so give your leads what they want: an avenue for real time inquiry.  

Utilize Analytics to Better Understand Your Client

As we discussed in a recent blog post, analytics is an evolving tool. Nevertheless, it remains an excellent way to gain an understanding of your potential customer. Comprehending who they are, where they came from, and how they interact with your site will help you optimize content and design, allowing you to increase your conversion rate. It’s one of the most valuable tools at your disposal, and it’s free!  

Improve Page Speed and Keep Visitors Engaged 

Did we mention that people don’t like waiting? Ensure that every page on your site loads in two seconds or less in order to avoid annoying your lead (and increasing your bounce rate, to the detriment of your Google rating). There is a laundry list of things that can be done to ensure that your site is performing quickly, including optimizing images, enabling caching, and updating plug-ins. This is not a ‘set it and forget it’ type of initiative, but an ongoing effort that we cover with our maintenance checklist. Don’t forget to test your mobile page loading speed either, which leads us to our next point…   

Embrace the Majority by Thinking Mobile  

If you want to optimize your conversion rate, you’ll need to provide a good experience to all of your visitors, especially those on mobile phones. A recent study shows that 58% of all website visits take place using a mobile device, a number that climbs each year. Your site should look good and work seamlessly on desktops, laptops, mobile devices, tablets, and even watches. Accomplish this and you’ll not only please the search engine, but you’ll give yourself a chance to convert each and every prospect.  

Prompt Conversions by Using a Call to Action

You’ve convinced your visitor that taking action is a good idea, just don’t forget to show them how. A well-placed call to action button is like a gateway to a quick conversion. Remind them what they’ll gain and ask them to act now.

Use A/B Testing to Perfect Your Pitch 

Trusting your gut is good, but it never hurts to get some data. A/B, or split testing injects a single variable into a campaign or stimulus and measures the success of each version. This process can be applied to landing pages, call-to-action buttons, or even radio ads. Consumers in different demographic groups or product categories browse differently, so A/B testing can help you optimize various product or landing pages.

Remove Friction, Facilitate Business & Improve Conversion Rate

You may be so busy looking at your website from the inside that you forget to examine it from the outside. Pretend that you’re a customer and visit your own website. Is anything frustrating? Unclear? Any aspect of your website that is burdensome is essentially an exit door. 

Avoid sign up forms that require too much time or effort to complete. Utilize pop-up windows efficiently. Make your menus crystal clear. Eliminate unnecessary clicks and focus on creating the best user experience possible! 

Example of Increasing your conversion rate by removing friction.
We built Nuvo Retail Group’s contact form to book appointments to be quick and painless. Explore the website all you like, but when you’re to cut to the chase, you’re a few simple clicks away. 

Next Steps 

Peak Ed Designs is committed to designing and maintaining websites that get the job done. We start by working to understand your goals, before building you a website that helps you achieve them. You have a lot to offer, so let’s design a website that increases your conversion rate and grows your business today.

I want a website that converts and gains customers.

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