Optimize SEO to Increase Visibility

Andrew Forbes

Andrew Forbes founded Peak Ed Designs with the goal of offering an educational experience that would better equip his clients for success in the online world. He is a front-end WordPress designer/developer, instructional designer, and online course creator that surrounds himself with a team of experts that synergistically work together to deliver high impact results for our clients. Peak Ed Designs enjoys working with small and medium-size coaches, educators, and entrepreneurs to get their business ideas out of their head and out onto the web.



Are you tired of your value as a coach going unappreciated because your potential customers simply don’t know that you exist? SEO optimization can help. 68% of online experiences begin with a search engine, but over 90% of pages get no organic search traffic from Google. In this article, we’re going to tell you how to utilize search engine optimization techniques to improve your organic ranking on Google and other search engines. Follow these SEO tips and increase your online visibility.

Understand Your Target Audience and Improve Your Search Engine Ranking

If you don’t understand your ideal client, you’ll never be able to help them and grow your online business. Defining this audience is the first step towards creating an online presence with relevant content that will connect with them.

Define Your Ideal Executive Coaching Client

Begin by defining your services. Who does it help? What are their pain points and habits? It’s likely that a few words about your first-hand experience have given you a good idea about your ideal client. Go deeper by doing online research, visiting your competitors’ websites, or conducting surveys. Develop customer personas that detail your target audience. Only then will you be able to offer them value.

Conduct Keyword Research In Order to Optimize Content Marketing

Google Ads provides keyword research to help decide which words to use for your SEO Optimization
Google Ads provides information about search terms related to executive coaching. The list will not only give you an idea about relevant keywords, but could provide clues about user intent and good ideas for blogs and other content that could be of value to your ideal clients.

Now that you’ve identified your ideal client it’s time to make yourself visible to them. Keyword research helps you determine the words and phrases that they use when conducting searches. There are a host of online search engine algorithms and tools that will help you with this research. Platforms like SEMRush, Moz, or Google Ads will tell you how frequently a particular phrase is used in a search, as well as how much competition exists from other sites or websites that are attempting to rank for the phrase.

Develop a list of keywords you’d like to target and include them in your content. This will help you in two ways:

  1. It will help Google search engines understand your website and show more relevant search queries to the right people, improving your search performance.
  2. It will catch the eye of your ideal clients, drive traffic to other pages of your site, and allow you to stand out in a crowded field.

Optimize Your Website for SEO and Achieve the Visibility You Deserve

There are a number of technical and content considerations that factor into your organic search results and other search engine optimization here. Don’t allow an underperforming website to prevent you from using the search engine optimization guidelines and growing your business! Prioritize these three things and increase your online visibility.

Technical SEO Best Practices

It’s important to have a site structure and a website that is secure, loads quickly, and is optimized for mobile devices. If your website underperforms in these areas, you will be penalized by Google and other search engines. As a result, you won’t be discovered by those who need your services most.

On-Page Optimization Tips

Utilize keywords throughout your website, including title tags, meta description tags, page headings, image alt text and throughout the content.

Create High-Quality Content that Satisfies User Intent

Now that you understand your audience and the keywords they utilize in searches, you’re going to want to create content that will attract them to your site in Google search results. (Hint: Chat GPT can help) Blogs, case studies, infographics, videos, and other forms of content will drive website traffic. Search engines will understand that yours is a robust page and will reward you with a higher search ranking.

Build Local SEO to Increase Online Visibility Where It Matters Most

Peak Ed Designs' Google Business Profile listing helps with SEO Optimization
Don’t waste a valuable digital marketing opportunity to connect with potential clients. Your Google Business Profile will be listed at the top of the web page on the Google Search Results Page. Claim it and optimize it.

One of the quickest ways to optimize your SEO and gain new clients is to focus on local SEO. 30% of all mobile searches are related to location, so claim and optimize your Google Business Profile if you haven’t done so already. Encourage your satisfied clients to leave online reviews. Increase the number of backlinks leading to your page by using external links and internal links together, taking advantage of various social media sites, partnering with relevant organizations, or leveraging media sources such as podcasts local websites or blogs. Not only will these steps put you in front of the right audiences, but they’ll also lead to a bump in your search ranking. Don’t waste a valuable opportunity to connect with potential clients. Your Google Business Profile will list at the top of the Google Search Engine Results Page. Claim it and optimize it.

Measure Your SEO Success

If your boost of digital marketing efforts fails to yield new clients and relationships, you need to understand why. Analytics tracking is the key to improvement. Google Analytics and Google Search Console will help you understand what’s working and what’s not. By repeating your successes and re-evaluating your problem areas, you’ll be positioned to optimize your SEO and grow your business.

Marketing Pitfalls to Avoid

As an executive coach, you understand the value of your services. Despite your best efforts that value may not be translating to new customers and business growth through website performance alone. Perhaps your content is not resonating with potential clients. Your website may be confusing or failing to motivate visitors. Poor search engine rankings mean that you aren’t even getting a chance to engage your ideal clients. It’s time for action.

Peak Ed Designs is dedicated to helping you achieve the growth you desire. We help our clients impact people’s lives. We build new websites and optimize existing ones. We offer content, maintenance, and social media packages that will increase your online visibility. In short, we are here to help you unleash your full power.

Stop allowing your talents to be underutilized. Let’s schedule a call today. This will allow us to understand your business, your services, and your goals and map a path forward. There are people who need your help, but don’t know it yet. It’s time to improve your online presence, have you stand out, and build a bridge to rewarding relationships and increased business.

Optimize SEO to Increase Visibility | Peak Ed Designs

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