Do you have an outdated website design? Your website should be attracting visits, gaining leads, and generally represent your organization with style. If this isn’t happening, you are in need of a website redesign. Like your wardrobe or home interior, your website needs a good hard review and boost from time to time.
Be on the lookout for these six signs that you have an outdated website.
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You Have Outdated Website Content
Your business or organization is a vibrant living entity, and your website should convey that. You need content ideas!
Pretend that you’re unfamiliar with your company and take a scroll through your website. Ask yourself: will a stranger walk away from this experience thinking about my company the same way that I do? If not, you need an update.
Blogging has benefits. In fact, any form of new content can give your website a real shot in the arm, boosting your popularity with both humans and search engines. You’ve got a wealth of knowledge, you know your target audience, and perhaps even done some keyword research, so do your website a favour and share it with some killer blog posts!
Those of a certain age may remember that a mullet-wearing mustachioed man named Jeff Foxworthy once took the comedy world by storm with a routine called ‘You Might be a Redneck If…’.
In that spirit, we offer the following:
If your website talks up services or products you no longer offer, you might have an outdated website.
If your latest blog post is old enough to register for preschool, you might have an outdated website.
The good news? We can help with copy, content, and blogs or even a full website redesign if needed.
Your Website is Not Generating Leads or Sales
Your current website is not there to simply look pretty, it’s supposed to generate leads and convert sales. Careful consideration goes into optimizing a website for lead generation. Calls to action, lead magnets, and pay-per-click campaigns are just a few of the tools at your disposal. If your current website isn’t contributing to your bottom line, it’s time for a website update.
Search Engine Optimization is Holding Up New Visitors
Like a lonely relative who lives up a dirt road, your website could always use more visitors. After all, you can’t convert somebody who was never there in the first place. New content will bring fresh eyeballs, as a robust social media presence, but pleasing the search engines will make it much easier to reach them.
Search engine optimization is not an event, but an ongoing process that requires a good plan and a solid execution. Google won’t display your content on search results if it’s not great content and clear what you’re talking about. Your reward is increased website traffic and more potential new customers.
Your Existing Website is Slow
If your existing website pages are taking five seconds to load, then you can kiss your visitors’ goodbye. Your slow-as-molasses site will not only anger human beings but search engines as well, further compounding the problem.
People are looking for instant gratification when they make a click and expect results with a fast site speed of two seconds or less. There are all kinds of reasons that your website could be taking its sweet time, but if your schedule is a bit too busy for a technical deep dive of that nature, we can help with a website redesign strategy or one of our website maintenance services.
You’re Experiencing an Increase in Negative Website Feedback
A good way to find out whether your website visitors are having a good experience is to simply ask members of your target audience. Surveys, feedback buttons, and live chat function all provide simple feedback channels. Social media, reviews, and forums can be a source of information for those willing to harvest it. Google Analytics and Google Search Console can also help identify what your site visitors are doing. Acknowledging customer frustrations with your website will allow you to address their concerns and make valuable improvements with a minor website redesign project.
User Experience is Not Optimized
Is your current site designed to provide an easy, intuitive experience?
Once again it’s time for you to pretend that you know nothing about your organization. Are you able to easily access answers to all of your questions? How many clicks did you have to make in order to get a piece of information or make a purchase?
User experience is critical to conversion rate. If users are getting lost or confused within your website, they’ll quickly leave.
Now is the time to address this problem. A new sitemap and some website redesign will turn your current website into a conversion machine!
Next Steps
At Peak Ed Designs, we build and maintain clean, functional websites that help businesses grow! If you know that your website has an issue, tell us what it is and we’ll discuss solutions. If you’re simply looking for a general assessment of your website’s design, we can provide that as well.
Your website is a key element of your company’s success and it might be time for a website redesign project, so let’s ensure that it’s up to date, up to speed, and helping your business grow!
Fun fact: Peak Ed Designs has been recognized as one of Top Calgary Web Design Companies by DesignRush!
I want a website that’s functioning to its full capability.