6 Signs That You Have an Outdated Website

Do you have an outdated website? Your website should be attracting visits, gaining leads, and generally representing your organization with style. If this isn’t happening, you are in need of a website redesign. Like your wardrobe or home interior, your website needs a boost from time to time. 

Be on the lookout for these six signs that you have an outdated website. 

Your Content is Outdated

Your business or organization is a vibrant living entity, and your website should convey that. You need content ideas!

Pretend that you’re unfamiliar with your company and take a scroll through your website. Ask yourself: will a stranger walk away from this experience thinking about my company the same way that I do? If not, you need an update. 

Blogging has benefits. In fact, any form of new content can give your website a real shot in the arm, boosting your popularity with both humans and search engines. You’ve got a wealth of knowledge, so do your website a favour and share it with some killer blog posts!

Those of a certain age may remember that a mullet wearing mustachioed man named Jeff Foxworthy once took the comedy world by storm with a routine called ‘You Might be a Redneck If…’. 

In that spirit we offer the following: 

If your website talks up services or products you no longer offer you might have an outdated website. 

If your latest blog post is old enough to register for pre-school you might have an outdated website. 

The good news? We can help with copy, content, and blogs.

Example of Using Current Content to Update Website
Peak Ed Designs provides relevant, timely, and useful blog writing and posting services that drives customers to our clients’ websites. 

Your Website is Not Generating Leads or Sales

Your website is not there to simply look pretty, it’s supposed to generate leads and convert sales. Careful consideration goes into optimizing a website for lead generation. Calls to action, lead magnets, and pay-per-click campaigns are just a few of the tools at your disposal. If your website isn’t contributing to your bottom line, it’s time for an update. 

Your Website is Lacking Visitors

Like a lonely relative who lives up a dirt road, your website could always use more visitors. After all, you can’t convert somebody who was never there in the first place. New content will bring fresh eyeballs, as will a robust social media presence. Search engine optimization is not an event, but an ongoing process that requires a good plan and a solid execution. Your reward is increased website traffic and more potential new customers. 

Your Website is Slow

If your website pages are taking five seconds to load then you can kiss your visitors goodbye. Your slow as molasses site will not only anger human beings, but search engines as well, further compounding the problem. 

People are looking for instant gratification when they make a click and expect results in two seconds or less. There are all kinds of reasons that your website could be taking its sweet time, but if your schedule is a bit too busy for a technical deep dive of that nature, we can help

You’re Experiencing an Increase in Negative Website Feedback 

A good way to find out whether your website visitors are having a good experience is to simply ask them. Surveys, feedback buttons, and live chat function all provide simple feedback channels. Social media, reviews, and forums can be a source of information for those willing to harvest it. Acknowledging customer frustrations with your website will allow you to address their concerns and make valuable improvements. 

User Experience is Not Optimized

Is your website designed to provide an easy, intuitive experience? 

Once again it’s time for you to pretend that you know nothing about your organization. Are you able to easily access answers to all of your questions? How many clicks did you have to make in order to get a piece of information or make a purchase? 

User experience is critical to conversion rate. If users are getting lost or confused within your website, they’ll quickly leave. 

Now is the time to address this problem. A new sitemap and some redesign will turn your website into a conversion machine! 

Example of user experience on outdated website | Peak Ed Designs
This person was going to about to do business online until she became frustrated with a poor user experience on an outdated website. 

Next Steps

At Peak Ed Designs, we build and maintain clean, functional websites that help businesses grow! If you know that your website has an issue, tell us what it is and we’ll discuss solutions. If you’re simply looking for a general assessment of your website’s design, we can provide that as well. 

Your website is a key element of your company’s success, so let’s ensure that it’s up to date, up to speed, and helping your business grow!

I want a website that’s functioning to its full capability.

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