Your coaching skills are top notch and your clients are singing your praises, but it’s still not enough to stand out. Your target audience needs your help, but they don’t yet know that you exist. Does this sound like you?
The coaching industry is competitive and it’s tough to increase brand awareness. You could keep on doing what you’ve been doing and remain lost in the shuffle. On the other hand, you could revamp your website, build a strong online presence, increase conversions, and create the success that you deserve.
Grow your business today by following these six expert tips for ranking on search engines and standing out in the coaching industry!
Know Your Competition and Gain Key Insights
If you don’t understand your competition, you risk losing to them. Use a search engine to research highly ranked competitors in your field. Each website at or near the top of the Google search is a valuable resource that will allow you to take note of what your competition is doing correctly.
What services do they offer? What is their value proposition? Do you offer anything that seems to be lacking in the marketplace? Make note of their layout and user experience, content strategy, and promotional tactics. Is their website more aesthetically pleasing than yours? Be honest! Conduct similar research on social media.
Your Site Should Reflect You!
Remember, you run your own unique business! The goal isn’t to copy your competitors but to gain insights that can be applied to your situation. Your value proposition may be superior to your competition, but if your website is lacking, your potential clients will assume that your company is too!
Define Your Brand Identity and Gain Business
If you don’t truly understand the value of your company your potential clients won’t either. Win them over with a strong and consistent brand identity.
The first step involves understanding your true value proposition. What are you great at? Why should your potential clients choose you? You have a lot to offer, so don’t be humble. You’re going to want to identify your key talking points and repeat them throughout all of your marketing campaigns and online content.
Providing a Consistent Visual Representation
The second part of the process involves the aesthetic elements of your branding. Are you consistent with your colors, fonts, typography, and logo? It’s important to choose design elements that align with your desired brand image and to utilize them consistently on your website, social media channels and printed materials.
Showcasing your value with strong and consistent branding will prevent inferior coaches from stealing your potential clients simply because they have better branding.
Create a Winning Website and Grow Your Business
The fact is painful but true: if your website looks amateur, it will be assumed that your practice is too. 50% of consumers believe that website appearance is crucial to a business’ overall brand image.
Each page on your site should have a professional look, bolstered by slick images, and well-crafted copy that informs users of the benefits you offer. A good layout and menu structure will ensure a user-friendly experience that funnels potential clients toward a conversion without losing or frustrating them. A strong title and meta description will help you stand out in Google search results. Quality content will help establish expertise and bolster SEO, as will good use of alt text and meta tags. An example of this would be a blog post that addresses a topic of interest to your client.
About Mobile Users
54.8% of global web traffic takes place on mobile devices. It’s absolutely crucial to have a site that is mobile-responsive. Otherwise, your visitor will never get past your home page.
Leverage Social Media to Gain New Clients
The best companies and brands utilize social media to increase visibility and strengthen their online presence. 55% of consumers use social media to learn about new brands, so if you’re not letting people discover you this way, you’re wasting a valuable opportunity to build relationships and expand your customer base.
Examples of Popular Social Media Platforms
LinkedIn is the platform of choice for many in the professional sphere, but YouTube also offers a strong opportunity to earn more engagement. Tiktok, Twitter, Instagram, and Facebook also offer opportunities to showcase your services and lead more traffic to your website.
Whether you choose to focus on one social media platform or spread your efforts across multiple channels, it’s important to post consistently. Great content can provide value to those in your target market, but your efforts are all for nothing if they don’t find out about it.
Use Videos to Build Your Brand Identity and Connect with Clients
Do consumers actually purchase things as a result of watching videos? 85% of those between the ages of 18 and 34 report that they have!
Videos offer a strong opportunity to build credibility and create a connection with your audience, a key step in the buyer journey. You can use them to repeat key points in your value proposition and highlight specific benefits of your services. Videos are valuable resources that can be used across multiple channels, including marketing campaigns such as email marketing.
Videos allow you to introduce yourself in a manner that’s more personal than printed words could ever be, so get creative, and build those relationships.
Measure Your Success Using Google Analytics
If you’re not measuring your success, you’ll never know what’s working. It makes sense to use Google Analytics to determine which key elements are driving traffic to your websites. Likewise, social media platforms will provide engagement metrics, allowing you to see which posts are working, and which are not. Analytics offers a roadmap to success, so businesses that ignore them are flying blind.
Standing out online can be tough for coaches, as it is for any business, but it’s not impossible! You’re aware of the incredible value proposition and transformation that you offer your clients, and it’s time the world becomes aware of it too!
Peak Ed Designs is dedicated to helping businesses and executive coaches and business coaches unlock their full potential through effective digital marketing strategies. Take the first step towards a stronger online presence by contacting PED today for a website audit. We’ll help you uncover areas of improvement and capitalize on your strengths.
Ready to take your business to the next level? Let Peak Ed Designs help you increase your online visibility, build strong client relationships, and grow your business to its full potential. Schedule your free consultation with us today!
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