Your coaching business and services are providing tremendous value to your clients, but your website is failing to show up in search results, impacting quality leads and traffic being driven to your site. If this sounds like you, it’s time to turn your coaching website into a high-converting marketing machine!
It’s essential to provide your target market with a site that reflects their needs, offers valuable content, and provides immediate appeal. Only then will your website get you the results you’re looking for.
Fail to heed these six pieces of advice and you’ll risk staying as the coaching industry’s “best-kept secret” instead of being known as the “go-to coach” in your industry.
Let’s get started!
Table of Contents
Define Your Target Audience and What Makes You Their Ideal Coach
Are the people who visit your website immediately enthralled? Studies show that you only have 2-3 seconds to make a first impression and assure somebody that they’ve come to the right place. It’s important to stand out and establish a quick connection if you want to turn visitors into customers.
The first step is to define your target audience.
- Who is your ideal customer?
- What problems are they trying to address?
- What are their motivators?
- Where do they spend time?
It’s helpful to create a buyer persona which details these individuals. Your own experience should be your first guide. Further clues can be gained by visiting forums or competitors’ websites.
Once you truly understand your customer, you’ll be able to apply an Archetype Design to your website that best speaks and connects with them.
Design a Professional and Engaging Website for Your Coaching Business
Your website will lose credibility instantly if it’s not visually appealing and easy to use. Your hero section (the first thing the visitor sees) to build trust must feature an engaging image and a tagline that reflects your customers’ desires. Remember: you can lose somebody in under 3 seconds!
Customers will gravitate toward the section of the website that appeals to them, but only if the path is clear and direct. Consumers are 88% less likely to return to a site if they don’t have a good user experience. Furthermore, 75% of consumers judge a site’s credibility based on how it looks. That means that if your website is mediocre, you’ll be deemed a mediocre coach.
Win Customers Through Search Engine Optimization
Did you know that Vincent van Gogh was largely unknown at the time of his death? The legendary painter reportedly only sold one painting during his lifetime. He should have put more focus on search engine optimization. 😀
Your customers won’t be able to enjoy your website if they don’t find it first. Use tools like SEMRush or Google Ads to determine which keywords and terms your target audience favours when searching for services like yours. By incorporating these terms into your website copy and metadata, you’ll boost your position on search engine results pages and earn website clicks.
Providing a good user experience, building backlinks to your page, and ensuring that it loads quickly will further boost your SEO.
Search engine optimization is a vast and complex field, but covering the basics will help people find you and utilize your services. If you ignore SEO, you may well become the best coach that nobody has ever heard of.
Create High-Quality Content
Does your website offer real value to your customers? 54% of decision-makers say they spend more than one hour per week reading and reviewing thought leadership content. If you’re not publishing great blog posts, instructional videos and other high-quality content, you’re missing out.
The benefits of doing so include:
- Establishing yourself as a thought leader and building credibility.
- Driving traffic to your website.
- Boosting your search engine optimization.
It’s important to make this about your customer, not yourself. Sites such as answerthepublic.com will help you determine what people are searching for. Become the resource and you’ll be on your way to building valuable relationships and growing your business.
Use Lead Generation Strategies and Calls-to-Action
Even an interested party will sometimes fail to follow up with your coaching business. Fortunately, if you use a lead magnet to obtain their email address you’ll be able to follow up with them. To accomplish this, offer your potential customers free tools and free resources, such as a newsletter, workshop, checklist, loyalty program, quiz, instructional guide, or contest.
A great sign-up form and a strong call to action are major factors in conversion rate optimization. Studies show that first-person calls-to-action (get my free consultation) is 90% more effective than those written in the second person (get your free consultation). If your call to action is a button you’re likely to get a 45% boost in clicks.
Measure and Analyze Your Results
Google Analytics will let you know where your web traffic is coming from and how people are interacting with your site once they arrive. By understanding what’s working you’ll be able to duplicate your successes, attract more high-quality leads and fix what isn’t working.
The key to a good marketing strategy and lead generation strategy is to understand your customers and provide them with more of what they want. User experience, website design, search engine optimization, content creation, and conversion optimization are your pathways to qualified leads, strong relationships and repeat business.
At Peak Ed Designs, we provide our clients with personalized website solutions, website care plans, content creation packages, Search Engine Optimization Packages and online learning and course solutions.
Our process starts with a free consultation that ensures we understand our customers’ businesses and their goals, and that there is a good fit to work together. After this is accomplished we’re able to build and maintain our client’s digital presence, allowing them to be visible and achieve the results they’ve been looking for.