Groove with the Guitar
Website Development: Ottawa-based Teaching & Music Performance company.
Project Summary
The Brief
Groove with the Guitar is an online service offering both singalong concerts and guitar lessons to audiences of all ages, with an emphasis upon seniors. Unfortunately, their website was disjointed, and also failed to capture the essence of their uplifting spirit.
Our Approach
Consultations were held with company owner Joy Forbes (who just happens to be the mother of Peak Ed Designs’ owner, Andrew). We prioritized user experience and ease of navigation. We also set out to improve the visuals, while highlighting the joy of music.
The Result
A new, more sleek design now greets visitors to the page. A profile of Joy, combined with quotes about the power of music, emphasize the inherent value of the services offered. A more streamlined, comprehensive e-commerce experience simplifies the experience, eliminating barriers to purchase. Testimonials from enthusiastic clients provide social proof.
You can visit the website at https://groovewiththeguitar.com/.