Website Redesign: Manufacturers' Representative Company
CST-Arwin provides Canadians with quality products from a select group of electronics manufacturers. They needed a new website to provide their audience with a more modern and intuitive web experience to better understand what their principals do and how they can help.
After consultation with the client, Peak Ed Designs created a brand style guide and formulated a strategic approach to user experience. Our initial sitemap focused on the customer journey and then creating design mock-ups focusing on three main pages: the home page, principals pages, and a new markets served set of pages to better explain the markets that CST-Arwin can help with.
The result is a crisp, modern website that ensures visitors that they’re in the right place. In order to provide a more intuitive experience, the ‘product lines’ page was renamed ‘markets served’ with six subpages for easy navigation and direct links to each of the principals.
The page is mobile friendly, easy to use, and places emphasis upon visuals. The clean, welcoming presentation encourages scrolling to help find the right electronics product.
You can visit the website at https://cstarwin.com/.