Project Summary
The Brief
CST-Arwin provides Canadians with quality products from a select group of electronics manufacturers. They needed a new website to provide their audience with a more modern and intuitive web experience to better understand what their principals do and how they can help.
Our Approach
After consultation with the client, Peak Ed Designs created a brand style guide and formulated a strategic approach to user experience. Our initial sitemap focused on the customer journey and then creating design mock-ups focusing on three main pages: the home page, principals pages, and a new markets served set of pages to better explain the markets that CST-Arwin can help with.
The Result
The result is a crisp, modern website that ensures visitors that they’re in the right place. In order to provide a more intuitive experience, the ‘product lines’ page was renamed ‘markets served’ with six subpages for easy navigation and direct links to each of the principals.
The page is mobile friendly, easy to use, and places emphasis upon visuals. The clean, welcoming presentation encourages scrolling to help find the right electronics product.
Demonstration video
You can visit the website at
https://cstarwin.com/.
I have had no experience in developing websites. Andrew and his team were incredibly supportive. They freely offered advice and suggestions. Answered my questions as simple as some of them might have been. Made me an active co-creator in the process. Build that trust in the relationship that is important to me.
– Alan Frank – Business Owner & Addictions Coach, Genesis Recovery Coaching