Life coaches, business coaches, executive coaches, and educators are dynamic professionals, and as such require dynamic, professional websites. It’s an industry that places a premium on trust, which can be established through a well designed site that provides value and builds credibility.
The following 9 features and attributes are hallmarks of modern, impactful coaching websites.
Strong Hero Section on Home Page
You’ve earned a visit from a potential client. Now let’s show them that they’re in the right place. A strong headline, a compelling look, and an eye-catching image will establish an instant connection, while conveying authority and sincerity. The visitor should also be reminded of why they’re there. Will this website provide them value? Does it address a specific need that they’re looking to solve? You never get a second chance to make a first impression, so make it clear why you’re the right person to help them and they should continue looking through your website.
Services-Specific Landing Pages
After you’ve gained this degree of instant credibility, it’s time to funnel readers into their areas of interest. Having a strong landing page for each bucket of services you offer will not only help SEO efforts, but will allow you to provide each visitor with information that is specific to their mission and needs, which ultimately helps your sales effort.
An About Page that Builds Trust
Have we mentioned that credibility is key in the coaching industry? People aren’t buying a chocolate bar, they’re trusting you to help them build their future. Your about page should position you as both credible and relatable. Now is not the time for jargon. It is more important to establish a connection, which is best established through hitting a more personal note on how you’ve been in their shoes, what you did about it, and how you can help them. It’s equally important to shed some light on your process, which will build interest, while putting potential clients at ease.
Testimonials and Case Studies
Even the best marketing is no match for social proof. Success stories carry incredible weight, allowing potential clients to peer into their own future, through the eyes of an individual who has already benefited from your guidance.
Building your online reputation should be a top priority, which can be accomplished through a host of platforms. It’s worthwhile to remind satisfied clients to post positive reviews through your Google business page, which will help others find your business. For maximum effect, these glowing reviews can then be displayed on your website as a testament to your value. Case studies are another great way to showcase value and process, but you should avoid sharing any more details than your client would be happy with.
Online Coaching Services
Offering online coaching services are often more convenient for the visitor and have exploded in popularity the past couple of years, providing a true selling point. If your coaching practice offers virtual one-on-one sessions, online courses, or group exercises, this fact should be highlighted. It should also go without saying that systems should be in place to make it easy for people to sign up and to seamlessly facilitate these interactions.
Clear Calls to Action
You’ve attracted a reader and laid out a compelling case for your services. At this point, they know why they should contact you – so don’t forget to ask them to do it! For maximum utility, calls to action should be specific to the various sections of the website. They should also be easy to find and obvious what to do with them, but not litter the website or make it too ‘salesy’.
Strong Booking Platform
Just as with ‘calls to action’, a strong booking platform will make it easy for visitors to move forward. Our goal here is to remove as many hurdles as possible, reducing the risk of losing a potential client along the way. Whether your next move is to secure an email address, obtain a completed questionnaire, or schedule a consultation, the process must be smooth. A strong calendar application can automate the scheduling function, reducing your administrative duties and freeing your valuable time. A strong web developer will embed this function seamlessly.
Blogs and Other Value-Adding Content
Of course you want your website to showcase your services in a positive light, but it’s also important to ask yourself what’s in it for the visitor. A regularly updated blog will provide material for your social media channels, attract visitors to your website, provide an opportunity to create a bond with the reader, and further establish your professional credibility. The same can be said for dynamic video content, podcasting, informational charts, or anything else that can successfully capture the attention of an interested party.
Great Design and User Experience
Regardless of industry, a good website should provide a positive user experience6, work well, load quickly, update easily, navigate intuitively, and contain all relevant information (including name, address, and phone number). Your website is the online face of your company, and if it doesn’t work well, it sends a bad message about your practice as a whole.
Is your coaching or education practice being properly represented online? Is it worthy of your practice? Peak Ed Designs was founded on the principle of helping clients share their knowledge with the world, and as such we specialize in assisting those in the coaching and education industries. Tell us more about your practice, goals, and objectives and we’ll provide you with a plan for improving your web presence.
Establish a web presence worthy of your practice!