Lead Generation for Coaches: 7 Proven Strategies

Andrew Forbes

Andrew Forbes founded Peak Ed Designs with the goal of offering an educational experience that would better equip his clients for success in the online world. He is a front-end WordPress designer/developer, instructional designer, and online course creator that surrounds himself with a team of experts that synergistically work together to deliver high impact results for our clients. Peak Ed Designs enjoys working with small and medium-size coaches, educators, and entrepreneurs to get their business ideas out of their head and out onto the web.



Struggling to find leads and grow your coaching business? Discover these lead generation strategies for coaches and start winning today.

Lead generation for coaches is what pays the bills! The good news? You’re an incredible life coach, business coach, or neuro coach. The bad? Nobody told you that you’d have to spend so much time worrying about your marketing strategy. You need to grow your business, but customers aren’t calling. Time to take action!

If generating leads for your coaching business has you feeling overwhelmed, cheer up. There are lead generation strategies that DO work. The best part? You don’t have to have a marketing degree to make them work. It’s time to discover some proven tactics that will help you generate leads. Your target audience needs you!

Lead Generation for Coaches is Intimidating (But It Doesn’t Have to Be)

When it comes to coaching, I’ve seen it all. My wife Alex has a coaching business. It’s breakfast table conversation in our house. I’ve seen the good that coaches can do for their clients. I know their passion. That’s why I decided to specialize in helping coaches grow their businesses online.

I’ve also seen their struggles firsthand. We all know that the best singers aren’t always the ones with the number one albums. Coaches are the same! There are too many great coaches that struggle to grow their businesses. They think that they don’t have what it takes to find quality leads and gain new clients. They’re wrong.

Lead Generation Efforts that Work!

I think back to a coaching client I had. She was truly great at her job. Her clients all said so. She was unable to grow her business and reduce her financial stress. She couldn’t understand it. Then she got organized. She invested some energy in social media marketing. She applied the basics of SEO to her website. (What’s SEO? More on that later). She started to create content, do some email marketing, and get out to some networking events. The result? More website visitors, more high quality leads, and new coaching clients! She did it and you can too.

7 Great Ways that You Can Generate Leads for Your Coaching Business

Are you ready to kick-start your lead generation process? Remember: it’s a marathon not a sprint. Dedicate some time each week to the following steps. You’ll be sure to attract the attention of potential clients.

1. Understand Your Target Audience so that You Can Turn Them Into Coaching Leads

Before you generate leads, it’s important to understand exactly who your target audience is!

Start by brainstorming. You probably already know more about your potential clients than you think. What are their goals? Challenges? Pain points? Interests? How do they make decisions?

A customer persona for a fictional woman named Louise.
Creating a customer persona is well worth the time. This will be your roadmap moving forward, so think carefully!

The information is out there! Interview your existing clients. Survey your social media followers. Check out your competitors and see what they’re focussing on. Visit chat boards. Read think pieces.

Now it’s time to analyze yourself! What do you have to offer? How can you help solve these problems?

A customer persona is basically just a description of the person you’re trying to attract. Name them. Describe them. It might sound hokey, but top companies do it! According to one study, using customer personas can increase web page visits by 100%!

Need help getting started? Visit our handy guide to creating customer personas.

2. Inject Some Valuable Content Into Your Lead Generation Strategy

You’ve got the gift, it’s time to share it! Now that you understand what your target audience wants, why not give it to them? The world needs more you!

I’m talking blogs, videos, podcasts, the works. Be fun, be confident, be useful. Above all, be yourself! How will people learn about your coaching services if you’re not ‘out there’?

The Unleashed and Unstoppable Podcast is a great example of coaches using podcasts to gain leads.
Libsyn and other podcasting platforms make it easy to post your latest episode. Your podcast will be distributed to all major streamers. Pictured is the Unleashed and Unstoppable Podcast,

Intimidated? Don’t be. Creating video content is as easy as pointing a smart phone. Most website platforms make it easy to post blogs. And podcasts? Thanks to platforms like Libsyn and BuzzSprout, it’s never been easier. If you can run an Instagram account, you can post a podcast. (And for about $20/month)

97% of marketers who use content marketing say that it’s brought them success. (After all, you’re reading this blog, aren’t you?)

What are you waiting for? Become a thought leader and reap the rewards.

3. Use Social Media Platforms to Find More Leads

This one’s a no brainer! Your audience is online and you should be too.

LinkedIn Advertising
LinkedIn’s demographic options are great. Build an audience and put your posts in front of the qualified leads you’re looking for.

Think back to your customer persona document. Where are your people hanging out? If they’re professionals they are probably on LinkedIn. They might also be on Instagram, Facebook, TikTok, and YouTube.

Whenever you create new content, make sure to post about it! Revisit past content as well. Show the world what you’re up to!

And don’t just post it and forget it. Get involved in the conversation. Like other people’s posts. Answer questions. Be visible!

Not getting the response you’re looking for? If you’ve got the budget, consider paid ads or boosting a post. It doesn’t cost that much to get started. LinkedIn, in particular, allows you to drill down on your target audience. It’s a great way to put yourself in front of exactly the right people.

4. Use Search Engine Optimization to Get Noticed

Search engine optimization, or SEO, is a fancy term that means ‘let’s get found on Google!’.

Let’s not sugarcoat it: SEO is very technical. There are tons of factors. Major corporations have entire teams dedicated to it. But don’t worry! There are things that you can do to improve your SEO.

A blog publishing page on the WordPress website platform.
WordPress and other website platforms make it easy to include keywords and phrases in the appropriate places.

Keyword research will help you understand which terms and phrases are being searched most often. Research them using tools like Google Ads. Choose which ones to focus on. Include them on your website in key places.

Backlinks are links from other places that point back to your website content. Google considers this a good sign and rewards you for it. Build quality content and put yourself out there. The links will follow.

Make your site secure and fast. (Peak Ed can help with this!)

SEO is a critical aspect of lead generation for coaches. You Google things that you’re looking to purchase, right? So does everyone else.

If it sounds like we’re glossing over the details here, fear not! Our complete guide to SEO for coaches will tell you everything you need to know.

5. Use Email Marketing to Stay Visible to Potential Customers

You get emails, right? Chances are you ignore many of them, but not all of them! There’s a reason why companies use emails for converting leads: it’s cheap and it works! A study shows that 59% of consumers say marketing emails influence their purchase decisions.

You want in on that!

A small coaching business might start manually. Sending out a newsletter is a good place to begin. Serious about email marketing? You’ll want to use an automated platform like MailChimp. Remember, it’s an ongoing process, so a consistent flow is best.

(Inside a box) What’s a sales funnel? A sales funnel is like a journey that potential customers take. It starts awareness and ends with a purchase. Email marketing helps you guide them through this journey. You’ll use targeted emails to build trust, provide valuable information, and convert them into customers. You’ll want to use emails to nudge your leads along. Haven’t heard from them in a while? Use targeted emails to remind them you exist. This is known as a nurture sequence. It’s like having a friendly guide nudging them along the way!

Bonus points if you create multiple versions of your messages. Segment your leads based on their demographics and points of contact. How did you acquire this lead in the first place? Did they download something in particular? This is a clue! Message accordingly.

6. Use a Lead Magnet to Attract Potential Clients

How do you gain those email addresses? Two words: lead magnet.

You know when they give out those little samples at Costco? Makes you hungry, right? You’re going to do the same thing for your coaching services.

Create a free resource such as an ebook, a tool, a free consultation, or a webinar. Promote it on your website and through your social media platforms. Not only will this help you build trust and credibility, it will help you collect email addresses. Signing up for the webinar? Email. Downloading the ebook? Email. This valuable content is a great way of boosting brand awareness, so get started today.

7. Networking and Cross Promoting Can Spread Awareness of Your Coaching Service

Networking for coaches is like making friends with a purpose. You’ll build relationships with other professionals in your industry, as well as potential clients.

How can you get started? It’s easy. Attend industry events, join online communities, or reach out to people on social media. It’s not just about promoting yourself. It’s about offering help, sharing knowledge, and learning from others. The key is to be genuine and interested in others. Over time, these connections can lead to referrals and collaborations. You’ll wind up with a stronger support network for your coaching business.

Generate Leads, Gain Clients, Let’s Go!

Imagine having a streamlined lead generation process. No more scrambling to attract coaching clients. No more wasted efforts. No more feeling overwhelmed. Instead you’ll have clients seeking you. You’ll have a web presence that works for you, even when you’re sleeping at night.

Peak Ed Designs doesn’t just build websites, we build results. It’s time to get all aspects of your lead generation methods working together. We believe in your coaching business and we’re here to help.

Are you ready to build a steady stream of qualified leads?

Book your free consultation with Peak Ed Designs today!

Lead Generation for Coaches: 7 Proven Strategies | Peak Ed Designs

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