Your coaching website is your lifeline to the world, and a major component of your plan to attract, develop, and convert leads. If it’s failing to deliver, your practice will be stifled! Some upgrades may be in order.
Make Your Copy Reflect Your Client
Does your coaching site go on and on about the details of your life story, and the minutiae of your practice? As Alanis Morissette famously sang, “Enough about me, let’s talk about you for a minute.”
It should take less than 5 seconds for your client to find their struggles, hopes, and dreams reflected back to them through your website, making it instantly obvious that they should hang around. This is particularly important on landing pages that are being advertised for.
They’re not here to research the technical details of a printer or a garbage disposal unit, they want to be inspired, motivated, excited, and, above all else, understood!
Who is your client? What do they really want? How do they want you to make them feel? Understand this, and incorporate it into every aspect of your website.
A good place to start: The headline, located in the hero section of your website, should speak to the positive personal transformation that is within reach. Benefits over features!
Emphasize Conversions with a Good Intake Process
Perhaps the main function of a website is to turn leads into converts! (Oct 15 blog link here) After meeting their potential coach, a much stronger bond will be formed, increasing the likelihood of a conversion. Let’s get these interested parties booked in for a consultation.
With a booking application such as Calendly the potential client can schedule a meeting instantly, without you having to do a thing. The downside of this approach is that you won’t be able to vet the client in advance. Alternately, filtering through a contact form adds a step, but allows you an extra degree of control.
Regardless of your preference, remember to steer your lead toward the desired step in every section of the website. Calls to action work!
A good place to start: Insert scheduling software such as Calendly into your website, or beef up the visibility of your contact page. Either way be sure that your calls to action are numerous, compelling, and benefits-based.
Attract Leads Through Compelling Content
Content is king! All hail content!
Blogs and videos are the gifts that keep on giving, attracting people on social media and search engines and funnelling them to your website. By the time they’ve finished reading your blog or watching your video they’ll have no doubt that you are a compelling and knowledgeable professional who has real value to offer! Remember to use good SEO practices.
A freebie, such as a PDF guide, a white paper, or a consultation will net you qualified email addresses, which are valuable ingredients in your sales funnel strategy.
A good place to start: Add a simple blog or video to your website. Make it captivating and valuable, make it connect, and, above all, make it tie into your value proposition.
Build Trust Through Testimonials and Social Proof
You say you provide great value and guidance. Then again, you probably would say that. In order to really hammer home the point, show them a client saying so in the form of a testimonial. If it’s a video, even better! Reiterate the point by showcasing awards, qualifications, media, and training. Managing your online reputation will result in more leads!
A good place to start: If you’ve gotten positive Google reviews, import them into your website. If not, nudge some satisfied clients, and perhaps even set up a video shoot. Many will be happy to share.
Make Your Site Look Good
Easier said than done, perhaps, but a good designer will be able to give your website a look that reflects the excellence of your practice. Ensure that the colour palette reflects the energy you’re trying to convey, and the typeface is easy to read. Cheesy pictures should be replaced with more authentic-looking shots.
A good place to start: Visit your site using your phone. Is it attractive and easy to navigate? If not, call a designer at once!
Make Your Site Work
If your website is slow, full of dead links, or impossible to update, it will reflect poorly upon your practice. Would you take life advice from somebody who can’t maintain a solid website? A visitor who suffers through a poor user experience is likely to turn back and never return. If this sounds like you, your site is begging for a redesign.
A good place to start: Visit your website as if you’d never heard of yourself. Write down all the impressions you form, and use this as a starting point for a to-do list.
You’ve put major effort into your coaching practice, and you owe it to yourself to showcase it accordingly. If you find yourself lacking the expertise or time to complete the above checklist, Peak Ed Designs has you covered. From site development and content creation to maintenance and security packages, our mission is to optimize your online presentation and grow your business!
Grow your business with Peak Ed Designs.