Performance Energy

The Brief

Performance Energy Services are an oil field services company based in Western Canada. They wanted a website that detailed their service offerings and highlighted their vast experience, while presenting a professional look.

Our Approach

After meeting with one of the principles, we began working on the copy and design of the website that showcased their two main services: remedial cementing and well servicing. An SEO study with keyword research was done to ensure that we were using terminology that their clients were likely to utilize when using search engines.

Several of the company’s principles have long and distinguished careers in the Western Canadian energy industry, which fed into the trust theme that we featured on the site. We also called attention to the cutting-edge nature of the company’s equipment, which is also considered a category difference-maker.

The Result

The result was a clear and modern responsive website that allows readers to easily understand the services offered by Performance Energy Services. The site positions the company as experienced problem-solvers with superior equipment, both of which are points that are likely to be of importance to potential clients.
The site features strategically placed calls-to-action, removing any friction between interest and initiation.

You can visit the website at https://performanceenergy.ca/.