Website Project
Client Name
Genesis Recovery Coaching
Industry
Calgary Addiction/Recovery Coach
Project Type
Website Development
The Brief
Genesis Recovery Coaching (GRC) is a recovery capital coaching services company for individuals exploring or desiring recovery from behavioural addictions and/or substance abuse, based in Calgary, Alberta.
Business owner and recovery coach Alan Frank wanted a website that allowed him to tell his personal story, highlight the services offered, and present a judgment-free welcome for potential clients.
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Our Approach
Because the story of Genesis Recovery Coaching is so personal to the client, we consulted with him carefully in order to ensure that we presented the right tone and information. Alan did some of the copywriting, while we did the rest. We also completed extensive keyword research, built a sitemap and created design mockups designed to facilitate a positive user experience.
The result is an easy to navigate website that tells Alan’s story, while also presenting the visitor with useful information. It speaks in a personal manner, building trust, erasing stigma, and encouraging follow-through.
The Result
The result is an easy to navigate website that tells Alan’s story, while also presenting the visitor with useful information. It speaks in a personal manner, building trust, erasing stigma, and encouraging follow-through.