Ultimate Fence Brackets
An e-commerce site must communicate the value proposition simply and convincingly, while removing barriers that stand between browsing and buying. We developed a landing page for Ultimate Fence Brackets that showcased their durability, simplicity and aesthetic advantages in a straightforward manner, while presenting a clear path to purchase. We partnered with Curtis Ince of Colourshape, who designed the Ultimate Fence Bracket logo, and ‘Ricca Wrote That’, who crafted the copy. By highlighting the multitude of situations in which an Ultimate Fence Bracket can be used, we not only profiled the product’s versatility, but optimized the site for various potential search engine terms.
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